Modern english-speaking multimodal discourse.

Анотація

Searching for the new means of expressing idea people create new and diverse forms of narratives, which appear to be an alternative to more traditional ones. In linguistics these forms are metaphorically called creolized texts (after Yu. S. Sorokin, E. F. Tarasov, 1990) and are generally defined as texts which combine two or more semiotic systems. On the other side, successful modern communication became strongly connected and dependent on visual element, and is seen as its inherent and integral part. For the current moment, it is more adequate to consider multimodal texts as such that are more natural and traditional comparing to homogeneous in terms of the advanced by modern communication demands.